Who we are
A GLOBAL, FAN-LED ORGANISATION, BUILDING THE FUTURE OF RUGBY
1,000
Founding Members
38%
Industry Executives, Founders or Directors
45
Countries
62m
Combined Followers
We're building
the operating system
for rugby’s future
Access.
Ownership.
Influence.
Ownership.
Influence.
- Rally with members worldwide to shape rugby’s next chapter
- Propose, vote, and co-create through fan-led initiatives
- Secure a direct stake in rugby-related IP and landmark projects
- Fund projects, clubs and DAO contributors via a transparent, community-led treasury
- Dive into members-only experiences, squads and events
- Earn exclusive perks, prizes, RugbyXP and early access to $RUGBY token (launch Q4, 2026)
The first Sports DAO shaking up the game at a federation level
Driving
Rugby's
Evolution
Rugby's
Evolution
Unite 800M+ fans in a connected rugby ecosystem where every voice counts & drives collective progress
Empower fans, players & innovators to shape rugby’s future via decentralised governance
Power grassroots-to-global rugby with smart contracts automating funding, revenue & value distribution
Leverage blockchain for trust, efficiency, automation & compliance
Membership
One Pass.
Infinite Play.
Infinite Play.
Founder's pass
- Total:
1,000 Limited-Edition (Sold Out) - Genesis drop united World Cup champions, club custodians, rightsholders, tech innovators, executives, global media voices, coaches, rising talent, creators & die-hard fans
- World Cup winners:
RSA, ENG, AUS - Union, League, Club Custodians:
ARU, CBRu, CRU, FPRU, FRF, FRU, GRU, HKRU, IRFU, KRU, MLR, MRU, NRB, NZR, PRU, PZR, RA, RFU, SARU, SRU, TRU, URU, USAR, WRU.
Find out more
FAN PASS
Unlock global connection, influence, ownership & rewards
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Find out more
Squad Projects
blending rugby
tradition with
dao innovation
tradition with
dao innovation
British & Irish Lions Connected Jersey
In 2025, RugbyDAO, Connected Fanatics, Canterbury, Howden, and the British & Irish Lions launched the Lions Connected Jersey, with LOCKERROOM turning the iconic shirt into a gateway to deeper fan connections, exclusive content, and immersive matchday experiences.
Claim your connected jersey
View Stats
View Stats
60,000+
Fans Registered
95%+
Engagement
5x
Industry Benchmarks
14,000+
Product Authentications
143
Countries with Direct Fan Connections
£10m+
Fan Value Captured
Rugby Europe Championship
At the Rugby Europe Men’s Championship Finals 90th anniversary, RugbyDAO and POAP Studio launched a POAP strategy that immortalised unforgettable fan moments as supporters scanned stadium screen QR codes, collected team-specific digital badges, joined live leaderboards, unlocked rewards and entered rugby’s first Digital Clubhouse.
Read more
View Stats
View Stats
60,000+
Fans Registered
95%+
Engagement
5x
Industry Benchmarks
14,000+
Product Authentications
143
Countries with Direct Fan Connections
£10m+
Fan Value Captured
Australian rugby think tank report 2024
RugbyDAO invited key Australian rugby stakeholders to an RA Think Tank to address current challenges and shape a commercially viable and technology-enabled global rugby ecosystem with community and culture at its heart.
View the full report
View Stats
View Stats
60,000+
Fans Registered
95%+
Engagement
5x
Industry Benchmarks
14,000+
Product Authentications
143
Countries with Direct Fan Connections
£10m+
Fan Value Captured
South African Rugby Think Tank Squad
RugbyDAO engaged South African DAO stakeholders to explore recommendations which we believe would strengthen South African Rugby's commercial model, including a unified FanID and modernising ticketing and governance, with the goal of converting world‑class on‑field performance into a world‑class commercial engine.
View the full report
View Stats
View Stats
60,000+
Fans Registered
95%+
Engagement
5x
Industry Benchmarks
14,000+
Product Authentications
143
Countries with Direct Fan Connections
£10m+
Fan Value Captured
4th Kit Squad
RugbyDAO’s 4th kit redefines licensed sports merchandise for next-gen fans, blending traditional sports with user-generated content, smart merch, gaming, and Web3 technology to let fans express their passions and identities. Currently in development.
View Stats
View Stats
60,000+
Fans Registered
95%+
Engagement
5x
Industry Benchmarks
14,000+
Product Authentications
143
Countries with Direct Fan Connections
£10m+
Fan Value Captured
Fan Pass Squad
The Fan Pass Squad exists to launch the 10,000-limited edition RugbyDAO Fan Pass, with DAO members proving how collaboration drives growth and seeds future projects, delivering what fans value most: Access, Ownership and Influence. Currently in development.
Join the Waitlist
View Stats
View Stats
60,000+
Fans Registered
95%+
Engagement
5x
Industry Benchmarks
14,000+
Product Authentications
143
Countries with Direct Fan Connections
£10m+
Fan Value Captured
FAQS
How can I get involved now?
Join the waiting list for the RugbyDAO Fan Pass (10,000 supply) launching soon.
Was there public sale?
No, the Founders Pass was invite-only via selection and application.
How do I stay in the loop?
Follow us on X, Discord, Telegram, or LinkedIn or check our News section. Waitlist fans get email updates too!
I’m a business or organisation, how can I partner with RugbyDAO?
We’re always up for teaming up to grow the game. Shoot us an email at info@therugbydao.com and let’s chat!
Is RugbyDAO affiliated with official rugby organisations?
We’re independent, collaborating from grassroots to pro to enhance rugby for all.
Do I need crypto experience to join?
Nope. Whether you’re new to Web3 or a pro, our simple guides make it easy to get started. Passion is all that’s required.
Why blockchain for rugby?
Blockchain ensures borderless access, transparent governance, fractionalised ownership opportunities and direct fan connection, empowering your voice without middlemen.
What rewards can I score?
Earn exclusive partner perks, content, collectibles, event access and $Rugby tokens (Q4 2025) by fueling the community with your passion.
How does governance work in RugbyDAO?
Pass holders can propose, vote and even contribute to fan-led initiatives through a secure, transparent blockchain system built for the community. Whether it’s grassroots projects, global campaigns or IP acquisition, your voice matters.
How do I join RugbyDAO?
Join the waitlist to secure your limited-edition Fan Pass, your digital passport to rugby’s global stage.
What is RugbyDAO?
RugbyDAO is the global clubhouse of rugby uniting fans, players, rightsholders, and innovators. Members propose, vote, and co-create projects that shape the game’s future, while earning rewards, influence and ownership opportunities.